On July 22, White Nights Summer 2020 will welcome you in London, digitally. The conference is organised online this year due to the global epidemic worldwide. The good thing about the digital conference is that people around the world can participate in different regions.
While the global epidemic has imprisoned us in our homes, meetings and conferences in digital media manage to fulfil our pleasure. As a result, White Nights Summer 2020 is one of them. White Nights Summer 2020 will help you take a bird's eye-like look into the game industry offered by Game World Observer in London and England. If we take a look at the 3rd day of the global gaming industry conference, the 3rd day hosts more than 10,000 online participants.
Also, while sitting at your home, you will travel to almost five different cities accompanied by simple cables at this conference. These are briefly London, Saint Petersburg, Berlin, Shenzhen and San Francisco. It's possible to fall in love with the digital age. On the other hand, this event will introduce you to local markets. Briefly about today's program;
Game World Observer - "UK Game Industry in a Nutshell"
Oleg Nesterenko will provide a quick overview of the game industry in London and the UK.
Kwalee - "What Makes a Hyper-Casual Publishing Success? Lessons from Rocket Sky! and OverTake"
All sky-rockets! And OverTake are the smartphone hits most developers aim for: the Russian-developed Rocket Sky! Downloaded more than 25 million times, OverTake only took two weeks after being signed to top charts in multiple countries. Kwalee 's Publishing Director, Jack Griffin, would clarify how both publisher and creator have accomplished successful synergy, and how they should join the fast-moving environment of hyper-casual growth.
AppFollow - "How App Reviews Have Become the North Star Metric for Any Big Player on Mobile Market"
Rating & Feedback immediately become the primary criterion for device evaluation. They have documented influence on all big mobile market fields, including all organic & paid traffic and consumer experience indicators (retention, session length). As a consequence, they are the only place for the smartphone device to affect both CAC & LTV, the only two variables in the productivity method.
Unity Ads & X-Flow - "The Why's and How's of Retention Optimisation with Unity Ads"
Over the past year, X-Flow was a decisive power user of Unity Ads' Audience Pinpointer solution optimising D7 retention. During this session, Julia (UA Team Leader) and Vlad (Client Associate, Advertising) are planning to explore UA tactics and goods to maximise retention, and how much of position retention plays in a long-term usage process mainly focused on ad revenue.
PR Nordic - "How to Deliver a Clear PR Message & The Way to Reach Your Audience"
How to think PR, goal, beginners, seniors. Would be a chat on how to learn about the game's Marketing approach and how to achieve something, see paths and find openings.
Facebook Gaming - "Genre and Player Preference - New Analysis"
Tim Lion, Facebook Gaming, EMEA Marketing Lead, will explore how Facebook Gaming strives to push business perspectives and strategies and give a sneak preview on a new study produced with Facebook IQ and GameRefinery on consumer interest and activity linked to four main smartphone genres.
Google - "Your Successful Launch with Google AC"
This talk covers critical success factors in launching UA mobile gaming campaigns with Google. Google Daria Bogdanova 's Gaming Growth Director provides assessment and innovative best practices for the delivery process.
Miniclip - "Miniclip - What to Look For in a Publisher"
The f2p mobile gaming market has never been more competitive, so developers need to consider their Go-To-Market strategy carefully. Have you explored the advantages of working with a publisher to ensure that the product and service meet the expectations of the consumer and requires the required commitment to achieve its maximum potential? Miniclip is market-leading publishers in Sports and other genres and will share some insights from their most recent successes.
Gradient Universe - "How to Choose Optimal Retention & Monetisation Methods for Your Game"
Have you ever known how to incorporate improved retention? Or what method to improve conversion and increase game revenue? When making decisions, it is vital to have all the necessary information and clearly understand the behaviour of the user. The article would suggest one of the decision-making approaches for introducing a new function-a process matrix that helps you to objectively analyse any of the approaches and select one that will produce a better outcome.
Niantic - "5G 101"
It's a 5 G introductory session. Starting with understanding the motivation behind 5 G and its use cases, the overview of 5 G network building blocks, including 5 G air interface and core network, and finally, how to deploy 5 G network.
Firstly, White Nights Conference is a leading B2B event for the gaming industry in Europe. At the same time, it brings together essential companies from European countries, Russia and CIS, Asia and the USA. Also, it connects us with more than 4,500 participants and 10,000 online participants annually. The main reason for visitors to attend this event is mostly the opportunity for decision-makers to meet face to face. This is an unmissable opportunity for developers. You can also communicate directly with any conference participant with the help of the gaming industry communication platform WN Hub. The very interactive event, White Nights, offers a colourful feast of knowledge.
This summer, the White Nights Conference will be online for specific reasons. Also, the organisers of the event take a positive approach to the digital conference, saying that it is possible to travel when the borders are closed. They may also be right because the conference takes place in five different cities, not one.
White Nights events are part of a business ecosystem powered by the WN Media Group. This means that it will allow you to look at the industry through the eyes of the manufacturer rather than the eyes of an actor. It also includes services such as WN Hub, TalentsInGames.com, Publisher Wanted, GameWorldObserver.com and App2Top.ru. It must be said that it is an extensive network. Also, one of the company's divisions is a game development studio called WN Games. You can be a part of this whole, do not forget to participate in this digital event.