Canalys announced the usage of smartphone brands in Europe covering the first quarter of 2021. The statements made reveal that Xiaomi leaves Apple behind this quarter. While the growth rate in OPPO is 153 percent, it does not go unnoticed that Huawei was deleted from Europe.
Canalys, one of the most well-known market research companies in the world. The company announced some new data for the first quarter of 2021. Data showing the percentages of smartphone brands preferred in Europe reveal that the Chinese technology giant Xiaomi leaves Apple behind in Europe. However, one thing that draws attention to this is that Huawei is almost erased in Europe.
According to the data shared by Canalys, Samsung has become the most preferred brand in Europe, meeting 35 percent of the smartphones used in Europe in the first quarter of 2021. The company that follows Samsung is Xiaomi with a 23 percent market share. With a market share of 19 percent, it lags behind Apple, Samsung, and Xiaomi, while OPPO has a 4 percent market share and Huawei has a 3 percent market share. According to statistics, Huawei has lost 81 percent of its power in Europe compared to the previous year.
Xiaomi Leaves Apple Behind In Smartphone Sales in Europe
So, Xiaomi has increased its presence in Europe by 85 percent in the last 1 year. Xiaomi, which has tried to attract the attention of consumers with more price/performance products. So, now the company is trying to impress consumers with the premium devices it has recently launched. However, Xiaomi’s presence in Europe is not fully covered by premium devices for now. After a few years, it will much better understand how premium devices will affect Xiaomi’s presence in Europe.
Data showing the percentages of smartphone brands preferred in Europe reveal that the Chinese technology giant Xiaomi leaves Apple behind in Europe. Another company worth mentioning in the statistics shared by Canalys is OPPO. Although the market share in Europe is 4 percent, this company has increased its presence by 153 percent in the last year. While OPPO still has a long way to go to the top positions, its impressive growth rate is a clear indication that OPPO is also on its way to becoming an important name in the European market. Finally, you can use the link here to access our smartphone news.