TIGA, the trade association representing the video games industry, published a study.
TIGA, the trade association representing the video games industry, published a study today of a sample of games released by UK developers in 2018 which showed that 63 per cent of games were premium products, including over a third of mobile releases. Only a third of the games in the sample were free to play (F2P) games. TIGA’s information comes from a new report about the UK video games industry, entitled Genres, Platforms and Monetisation (TIGA, 2019). TIGA’s report is based on an analysis of 150 games released by 110 UK studios in 2018. Games were made by small, medium and large studios and were released on a wide variety of platforms. Titles were not selected on the basis of their commercial success and the report does not seek to examine the popularity or otherwise of the titles released. TIGA’s report reveals the following principal findings.
Dr Richard Wilson OBE, TIGA CEO said: “TIGA’s research reveals three principal findings. Firstly, UK developers plump for premium. 63 per cent of the titles analysed were premium games, including over a third of mobile releases. “Secondly, the most popular platform was PC, with almost a third of games released on this platform in 2018. PC’s popularity has increased in recent years as the platform is relatively less congested with content in comparison to mobile. “Thirdly, action-adventure was the most popular genre with UK developers, making up 17 per cent of creations in 2018. Action and adventure games are popular amongst consumers and the UK development sector has a track record in making appealing and successful games in this genre.”